Chatting with Bots: A User’s Guide to Messaging Chatbots


Chatbots’ ability to deliver accurate personalization, interactive information and immediate action all in one place will transform how brands and consumers will communicate with each other.


While chatbots provide the opportunity to scale 1:1 personal conversations with consumers, to-date many are falling short of their potential to drive meaningful conversations. This is a missed opportunity for brands as well-designed messaging chatbots can provide invaluable insight into consumers and their intent, enabling richer and more meaningful interactions.

The focus of this proprietary Publicis Media research is on understanding the messaging chatbot user experience across use cases and how expectations and behavior are changing.


Complete the form below to access a copy of the study results, conducted by Publicis Media.

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